I believe that our music video is a representative tribute to Scissor Sister’s version of ‘Fire with Fire’, I believe this because the whole idea of their music video is to have fun and ‘spread the love’, As you can see we do show this in our music video especially during the chorus when the people are dancing to the music.
We tried to keep the music video short enough for the audience to keep an interest and not become bored so unfortunately in the final cuts we had to shorten the music video by about 30 seconds. The final length of the music video was 4 minutes, which compared to 3 minutes 30 of the average music video is acceptable. Although our music video does share certain aspects of other music videos i.e. length; it still is original in the way it is directed and by using a narrative. We made sure that the music video had a narrative so the audience can relate to their own personal experience, which in this case was an audition. As you can see in the music video itself, we shown the audience that singing can be fun and once you are in the moment you can feel like an actual star. The audience can also relate to their own personal experiences when listening to the words within the song, for example “fight fire with fire” can relate to everyday situations.
The way we directed the music video did represent ‘Scissor Sister’s’ style and the way they perform. When we did research on similar music videos by the ‘Scissor Sisters’ we found that most of the time their videos were very fast paced which was the result of many jump cuts and high key lighting. We then took this research and merged them into our music video, This is evident throughout the music video by the lack of fade in’s and outs we use, as well as constantly changing the backgrounds, different type of shots and their transitions. We believed that our music video was true to the ‘Scissor Sisters’ style in many ways, this of course was fun. We accomplished this by using their filming techniques but at the same time not mirroring their other songs or their actual version of the ‘fire with fire’.
As a group we created a spider diagram (which is on the blog) about what the narrative could be for the music video, we did analyze all of ‘Scissor Sisters’ music videos and found that they vary in simplicity from ‘Mary’ which was low budget and very easy to replicate, to ‘Don’t feel like dancing’ which is very complicated and full of special effects which had 102 different transitions. We narrowed the ideas down to 4 scenarios; a bullying scene, a dream, listening to an Ipod and finally an audition. We decided to go with the audition because there are hardly any music videos based on this subject; as this is an original idea we believed that this would grab the audience’s attention and therefore making them want to carry on watching. We have also included comedy into out music video during the chorus, we believed that this would make the audience remember these parts and then will tell their friends and family which intern will broaden our sales and downloads.
On the other hand we have included certain aspects into out music that you normally would see on other music videos i.e. close ups and low angle shots. We did also take inspiration from other music videos such as Take That (who repeatedly use panning shots on roofs). We also took inspiration from the posters of other bands and used some of their aspects in ours for example Michael Jackson's CD covers are generally dark or grey which as you can see our music video is mostly black with fire. We believe that because the CD covers and posters are black, the fire on them is eye catching and therefore it sticks out from all of the other CD covers from various other singers.
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